Seo
Seo Marketing tutorials for beginners: SEO means Website Optimization to improve the website ranking in SERP (Search Engine Result Page ). Through Seo, we can increase website Traffic and website ranking in internet search engines. check out SEO marketing tutorials for beginners.
Table of Contents
Seo Marketing tutorials
The first question comes to mind why SEO is important for website or business. Through SEO, we can rank our website in search engines like google, yahoo, bing, and ask.com. We can reach more audience with the help of SEO and it increases our website traffic and help to generate more leads.
Suppose you have an Interior designing Website. website name: (Example: www. xyzinterior .com). If any person is looking for interior design services in your location and he searches in Google interior design services in Bangalore.
Through Seo, your website will be visible in Google 1st Page. If you are not doing SEO then your website will be above 10th page.
What is Search Engine Optimization?
Without SEO Nobody can get visitors to the website. Seo stands for search engine optimization, website owners do seo to get good traffic on their website. There are lots of websites are present in the market to beat them SEO is must.
Seo includes on-page optimization and off page optimization. According to google panda and penalty proper SEO is a must. There are two types of techniques we use in SEO.
Seo Techniques
1.Black Hat Techniques: Wrong techniques implement to rank a website within a shorter time(max 2 months). According to google panda and penguin updates if any websites follow black hat techniques to get a good ranking, Google will pull down website ranking
2. White Hat Techniques: is more effective and focuses to improve a website ranking in search Engine. White hat techniques are also called Ethical Seo. WHT include link building, backlinking and keyword analysis.
Best On-Page and Off-Page SEO Techniques
What is on page optimization: On-page optimization, we do on the website in the backend. click this link to see on page optimization work list.
On Page SEO Techniques To Rank On First Page
- Proper keyword research for the website
- Add keywords in Title & description
- Optimize SEO friendly URL Structure
- Add keywords in Permalink and remove stop words from the permalink.
- No Duplicate content in Website
- Proper Image Optimization, reduce image file size and add keywords in Alt tags of images
- Internal linking with related content
- External linking with high domain authority sites to get quality backlinks
- Website Traffic analysis to get more backlinks and traffic
- Broken link analysis and fix the broken link in a website
- Bold Keywords in your article
- Proper heading Optimization h1, h2, h3, h4, h5 and h6. and Always add keywords and bold heading tags.
- Check website keyword density and stuffing
- Create Robots.txt file for the website and check robots.txt file on website.
- Add meta tags on your website
- Check Canonicalization issue and redirection code on the website.
- Generate XML Sitemap for the website
- Generate HTML sitemap for the website.
- Improve Page load time of a website.
- Add Google map in your website
- Generate image sitemap and submit in Google search console
- Create business schema for the website
- Create Google analytics account and paste analytics code in website to analyse the website traffic
- Create Google Webmaster account and submit your website in search console for indexing of your website.
- In Footer add Terms & condition, Privacy Policy, Archives, about us and contact us pages.
- Social Media icons and share buttons on the website
- Pop up notification on the website
- Mobile responsive AMP(Accelerate Mobile Pages)
- Mobile App submission in Search console
- Check Google Penalty
- Add Infographics, videos and Attractive images on the website
- Website content should be minimum 500 words
What is off page optimization: Off-page optimization is link building techniques and this is a never-ending process. click this link to see off page optimization work list.
Off Page SEO Techniques To Rank On First Page
- Submit website in Business Listing sites
- Create PPt and submit in PPt sites to get backlinks
- Create PDF and submit in pdf submission sites to get backlink
- Create videos and submit in video submission site
- Share website content in social shareing sites like, facebook, twitter and linkedin
- Submit website in classified sites
- Forum submission
- Directory submission
- Blog submission
- Submit website images in pinterest and in image submission sites.
- Submit website in review submission sites to get good reviews
- Blog commenting is a best method to get traffic
- Write quality article and submit in article submission sites to get backlinks
- Create Infographics for your website content and submit in infographics sites.
- Submit your website in local search engine
- Guest blogging is best method to get backlinks
- Press Release Submission
- Social Profile Creation
- Creation WEB 2 Blogs to get backlinks
- Link Building Process
Importance of Seo
- For marketing, SEO is a very powerful tool TO GET VISITORS IN WEBSITE.
- To get a good ranking in Google.
- For Lead Generation and Good Conversion.
- It helps in earning money online and profits.
- If your SEO is good no need to do investment in advertising.
- Get your website in google 1st page
- Through SEO Branding is possible.
- Search Engine website visibility within 24*7.
Disadvantages of SEO
- There is no guarantee to get in no 1 position in google if you follow wrong SEO techniques.
- Google Penguin and penalty if you do wrong SEO
- Seo is a very Lengthy process
Through SEO online visibility of a website is possible and people can find your website very easy. We do SEO for traffic on a website, if we get more traffic, we can earn more money.
Google Always change their SEO rule and regulations, so it is very important to keep in touch with Google Panda and Penguin for new updates. Otherwise, Google will penalize your website
Check this link Seo Onpage Optimization tutorials and Seo Offpage Optimization tutorials.
If you are a beginner and facing problem to learn SEO, then comment below with questions, we will help you to understand the concept of SEO.
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